Mission, Vision, & Values
As a growing brand and someone who works with other brands and individuals, it's important to know what I stand for and what my content represents. My values are the core beliefs that I started Theme Park Millennial to be based on and continue to have as the foundation for all of my content on any of my platforms. My mission statement is what I aim to do every day through the content I create, and my vision statement is aspirational goal I aim to achieve with my brand.
Of course, values are meaningless without action, so I've also included action steps I have taken and will continue to take to live out these values and achieve my mission and vision.
Any brands or businesses I work with will also align with these values, or I won't agree to collaborate, sponsor, or partner with that brand or individual. Above all, I want to stay true to my beliefs as a creator and a person.
Values
1) Access
I believe that everyone should have access to live their best magical life. This access should not be limited by income or identity.
Value in Action:
- Providing and featuring affordable and budget-friendly style and travel recommendations (not high-dollar luxury options)
- Highlighting and celebrating diversity within pop culture communities; sharing the stage with other creators to present a diverse array of voices
- Creating content that uplifts minority communities rather than doing harm towards them
2) Adventure
I believe adventure is what adds excitement and joy to life. Trying new things, taking risks, and being vulnerable in spaces can open you up to many opportunities, learning, and growth.
Value in Action:
- Sharing my life journey in the past and present to set an example of risk taking and vulnerability
- Highlighting travel experiences that embody a sense of adventure and excitement (active travel)
- Creating content that educates and contributes to the audience's learning and growth on a variety of topics that are relevant to society
3) Reliability
I believe that having a platform of any size comes with a responsibility to be reliable and trustworthy. Any information shared or agreements made must be accurate and true.
Value in Action:
- Reporting news (theme park-based or otherwise) accurately and only utilizing the most reliable and direct sources.
- Always providing my honest and real review of a product or experience, regardless of any compensation provided
- Properly disclosing any compensated relationship between a business/brand and myself - following both FTC and best practice guidelines